Growth is one of the most top of mind questions for entrepreneurs building startups of all kinds (and especially consumer ones) — but how does one go beyond a mindset of “growth hacking” to thinking about growth more systemically and holistically?
What are the key metrics to know; why; and how?
What are the nuances of paid vs. organic marketing (and the perils of blended CAC - Customer Acquisition Cost); The role of network effects? Where does customer lifetime value (LTV) come in…?
Get answers to all these questions from Startup Saturday!
Introduction
Interactive session on the basics of growth - User acquisition
Q&A
Networking and pack up
Arunprasad Durairaj
Speaker & Mentor
Flintobox
fb LinkedinAn entrepreneur and an Ivy League graduate - worked in industries spanning consumer goods, food services, biotech, healthcare, infrastructure development, mining, transportation in strategic and financial advisory roles to the CXOs - currently an advisor to Startup Community in Chennai and Bangalore - amateur badminton and squash player